Section 5:
Assessing and measuring changes in stigma

What gets measured gets done! If you don’t include some assessment of stigma reduction, there’s a danger that the impact of your work might be lost or not fully understood.

Before exploring how we measure stigma, it’s worth asking yourself and partners why it’s important to capture changes in stigma, so we can show the impact of our interventions.

This includes looking at how and why changes are happening, and what changes might need to occur.