Prioritisation

When aiming to reduce stigma in your programme, you will not be able to do everything!

You’ll need to prioritise what you want to address in your stigma reduction aims and prioritise your final proposed approaches in your theory of change.

There are various tools and approaches to help with this process: one approach is to consider the feasibility and likely impact of your approaches and costs. ^{Source: NNN} Think about these three key areas:

Example: prioritisation exercise

Below is an example of a prioritisation exercise when deciding approaches to address stigma at a family level, for a child disability project in Ghana. The two options considered in the example are:

1. Home visits with inclusion champions and home educators, and/or
2. Mass media in targeting stigma at the family level

Of course, it’s important to remember that addressing stigma is rarely a standalone activity. For example, during a home visit, other activities are likely to be conducted – an important consideration.

There may be no ‘right’ or ‘wrong’ choice, but a balance of approaches that depends on the these different factors, and also reflecting on what is likely to be offer greater sustainability.